Danielle is an Asheville native who has been in the beauty industry for over 30 years.
Her career started at the age of 15 in both her grandmother's and mother’s kitchens. She was known as the neighborhood hairstylist in north Asheville and west Asheville!
She is a proud graduate of Asheville High School and its vocational Cosmetology program under the tutelage and guidance of the late Mrs. Louise Edington and the late Mrs. Carolyn Trexler-Parr, both of whom mentored and groomed her for a successful career.
While competing in competitions for Asheville High’s Cosmetology program she has the privilege of meeting the late Mrs. Deborah Carol-Johnson - the owner of New Images Hair Salon. Mrs. Johnson was a judge for one of the competitions Danielle participated in; she was impressed by Danielle’s enthusiasm and attitude and decided to hire her as her assistant. She then began to mentor Danielle behind the chair for a few years.
Following that experience Danielle became an independent salon professional at J.C. &. Company with Mrs. Sandra McIntosh (still open-same owner) for nine and a half years. In March of 2000, Danielle opened her first salon - Danielle’s Upper Room Hair Studio. After three years, she relocated to the Raleigh/Durham area building a generous client base. With the untimely death of her oldest and only sister (Mom’s side), she moved back to Asheville and settled in at J.C. & Company with Miss Sandra once again!
In 2008 she reopened her salon in East Asheville for three years - afterward relocated it to its present location of 11 1/2 years (830 Hendersonville Road). Danielle recently launched her own brand of hair care in the middle of the pandemic!
*It’s In The Hair Care which boasts eight products! One of which is brand new to the line - introduced in February of 2023!
Danielle has had the privilege of coaching and mentoring some of Asheville’s top stylists! While her career has been beautifully successful, she gives all the credit to her Lord and savior Yeshua (Jesus) - and as she says frequently “I’m nothing without Him!”
You can visit Danielle at Salon Roche’ from Tuesday through Saturday!
She loves to give hugs, and share laughter, love, and words of encouragement sealed with prayer!
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I Am Danielle Roche
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